Bangkok’s most dramatic riverside mall, blending global luxury, Thai craft, indoor “floating market” vibes and a full evening by the Chao Phraya.
ICONSIAM looks less like a mall and more like a riverside district. The complex rises directly above the Chao Phraya River with a long River Park promenade, hotel towers and high-end residences stitched into one huge project. Inside, over half a million square metres of retail space combine global luxury brands, Thai craft, an indoor “floating market” and some of the city’s biggest dining and entertainment zones.
ICONSIAM was built as a mixed-use landmark: mall, hotels, luxury residences and cultural spaces in one, with the river as a constant backdrop. High ceilings, dramatic atriums and large-scale art make it feel grand, but there are also calmer corners where you can sit with a coffee and watch boats moving along the water.
Outside, River Park runs along the riverfront with seasonal installations and one of Bangkok’s most photographed fountain shows, especially around festivals and New Year’s Eve. True Icon Hall and other venues add concerts, exhibitions and brand events on top of the regular shopping day, so there’s often something happening even if you’re not in a “shopping mood”.
ICONLUXE stretches along the river side over several floors and brings together more than 30 global luxury brands in flagship format – including Louis Vuitton, Hermès, Dior, Cartier, Bvlgari and more. It’s the address for people who want several major houses in one place rather than hopping around town.
Facing the river you’ll find Apple Iconsiam, Thailand’s first official Apple Store with panoramic glass and a roof terrace. Across the rest of the mall, large anchor stores cover sports, streetwear, lifestyle and tech, plus the usual fashion chains – the tenant mix shifts, but the overall “flagship destination” feeling stays.
Siam Takashimaya brings a Japanese department-store experience across multiple floors with fashion, beauty, homeware and a strong line-up of Japanese dining. ICONCRAFT focuses on modern Thai design – from crafts and jewellery to home décor and small gifts – and is one of the easiest places in the city to find Thai pieces that don’t feel generic.
On the lower levels, SookSiam recreates a floating-market atmosphere in air-conditioned comfort. Vendors from across Thailand sell regional snacks, street-food dishes, desserts, herbal products and textiles. It’s a soft-landing way to try regional food and pick up souvenirs without having to chase separate markets around the city.